Last year, the tribe teamed up with the Disney Corp. Moreover, the Seminoles recognized the importance of being politically engaged, and learned how to work the system, he said. What has particularly distinguished them is their forward thinking,” Jarvis said. “Not only did the Seminoles pioneer tribal gaming, but they also have been very savvy in re-investing the profits they have made.
Last year’s purchase of the former Trump Taj Mahal in Atlantic City, which was rebranded as Hard Rock Hotel & Casino Atlantic City, and a management contract with Northern California’s Enterprise Rancheria tribe on the soon-to-open Hard Rock Hotel & Casino Sacramento at Fire Mountain are examples of expanding the Hard Rock brand. In the last 13 years, the Seminoles have positioned the tribe for growth in hotels, restaurants, casinos, and related business endeavors.
